Various Campaigns

Jan 2026

For the 120% Lino FW25 collection, the brand leans into a narrative of rustic refinement, masterfully blurring the lines between outdoor utility and quiet, seasonal luxury. Captured through the lens of photographers Giovanni Gori and Andrea Aldrovandi, the campaign presents an evocative exploration of autumnal warmth and texture. The imagery moves through a series of intimate lifestyle portraits and editorial captures, set against the backdrop of weather-worn cabins and rolling, quiet landscapes. By prioritizing natural light as the primary tool for atmosphere, the visuals emphasize the tactile quality of the collection—from chunky, frayed-edge knits to rich, structured corduroy and soft faux-fur accessories. Featuring model Lucas Medeiros alongside a cast of subjects, the styling highlights sophisticated layering, with earthen palettes of sage green, deep navy, and vibrant red grounding the collection in a rugged yet elevated aesthetic. Each frame feels deliberate and cinematic, favoring a candid, unforced energy that resonates with the heritage of the house. The project succeeds by grounding high-end design in a tangible, rural context, where the interplay between stone, wood, and wool creates a cohesive, multisensory experience. Ultimately, the campaign functions as a masterclass in editorial minimalism, ensuring the clothing feels both aspirational and deeply wearable within a modern, nature-forward lifestyle framework.

Lifestyle, Editorial

Natural light

Luxury Fashion Houses, Fashion