Model wearing a fuzzy beige cardigan and tall boots standing outdoors on a wooden deck next to a dog with a rustic wooden building behind

Blonde female model wearing a textured olive green linen loungewear set while seated indoors near a rustic wooden wall.

Model wearing a fuzzy fur hat, green jacket, matching trousers, and white boots standing on a wooden deck.

Model wearing fur hat and tall boots seated on wooden porch with a dog for 120% Lino - FW25

Male model wearing a blue knit cardigan and matching beanie leaning against a tall stack of chopped firewood outdoors.

Close-up portrait of a woman wearing a furry hat and knitted cardigan viewed through glass reflections for 120% Lino FW25.

Model in grey knitted cardigan and beanie standing by a wooden structure with a dog in a grassy field

Model wearing a grey beanie and dark blue jacket standing in a wooden doorway for the 120 Percent Lino FW25 collection

Man with beard wearing a beige knitted sweater and scarf over his shoulder seated indoors with warm lighting

Male model wearing a corduroy suit and plaid shirt, leaning near a glass window for the 120% Lino FW25 collection.

Model standing on a wooden crate wearing a red jacket, matching trousers, and a flat cap against a stone wall.

Man wearing a camel jacket, beige turtleneck, and dark knit beanie outdoors in front of a rustic wooden building.

Various Campaigns 120% Lino - FW25 2026

About

For the 120% Lino FW25 collection, the brand leans into a narrative of rustic refinement, masterfully blurring the lines between outdoor utility and quiet, seasonal luxury. Captured through the lens of photographers Giovanni Gori and Andrea Aldrovandi, the campaign presents an evocative exploration of autumnal warmth and texture. The imagery moves through a series of intimate lifestyle portraits and editorial captures, set against the backdrop of weather-worn cabins and rolling, quiet landscapes. By prioritizing natural light as the primary tool for atmosphere, the visuals emphasize the tactile quality of the collection—from chunky, frayed-edge knits to rich, structured corduroy and soft faux-fur accessories. Featuring model Lucas Medeiros alongside a cast of subjects, the styling highlights sophisticated layering, with earthen palettes of sage green, deep navy, and vibrant red grounding the collection in a rugged yet elevated aesthetic. Each frame feels deliberate and cinematic, favoring a candid, unforced energy that resonates with the heritage of the house. The project succeeds by grounding high-end design in a tangible, rural context, where the interplay between stone, wood, and wool creates a cohesive, multisensory experience. Ultimately, the campaign functions as a masterclass in editorial minimalism, ensuring the clothing feels both aspirational and deeply wearable within a modern, nature-forward lifestyle framework.