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Model Lucas Medeiros wearing a navy blue blazer and olive green collared shirt in a Patek Philippe brand campaign portrait.

Patek Philippe Patek Philippe Geneve The Cubitus Collection 2025 Campaign 2025

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A commercial portrait featuring model Lucas Medeiros for the Patek Philippe Geneve Cubitus Collection 2025 campaign, photographed by Anton Corbijn. The model looks directly into the lens wearing a dark navy blazer over an open-collared olive green shirt. Across the lower half of the frame, the campaign tagline 'BEGIN YOUR OWN TRADITION' is superimposed above the Patek Philippe Geneve logo and brand cross crest, set against a softly blurred warm backdrop.