Paradice
New School
Brand
ProjectNew School
Date
Jun 2026
Description
The New School campaign for Paradice explores the intersection of classic automotive culture and domestic life. Captured through a cinematic lens, the film leans into natural light to ground its suburban setting, avoiding heavy artifice for an authentic result. Produced by GREATERGOOD, the piece utilizes a warm, street-level framing to document the ritual of car maintenance. The project draws on cinematic techniques to maintain a steady, observation-based pace.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Luxury Automotive
Color
Pure White
Crimson
Background
Residential Building
Context
Brand Film / Corporate Video
Associated creatives
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