PAP Korea Umbro x PAP 2025

Description

Captured by photographer Leire Cavia for the Umbro x PAP collection, this campaign photograph highlights contemporary athletic apparel in an outdoor setting. In the foreground, a young man reclines on a white woven blanket wearing an oversized pale grey-green technical t-shirt and matching bottoms accessorized with a subtle silver chain necklace. Another male model stands in the background wearing a dusty blue-grey short-sleeved matching set and sunglasses. The shot is illuminated by bright natural daylight under a clear blue sky, framed against lush greenery and classical garden architecture.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Sportswear

Color

Background

Garden

Context

Advertising Campaign