Palmers
Palmer’s Summer
Brand
ProjectPalmer’s Summer
Date
Jan 2026
Description
Palmer’s showcases its 'It's Thicc' campaign through a series of large-scale urban murals. The initiative centers on outdoor advertising installations located in Brixton, blending product demonstrations with the creation of live street art. The project features high-visibility billboard murals that emphasize the brand's Cocoa Butter Formula. Executed as a commercial out-of-home campaign, the work integrates live-action technique and clean visual production to document the artistic process behind the outdoor murals. Creative direction for the campaign was led by Grand Visual, with media placement managed by JAA Media.
Style
Horizontal, Commercial, Clean
Industries
Cosmetics
Color
Pure White
Amber
Jet Black
Background
Street
Context
Out of Home (OOH)
Associated creatives
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