BBC: The Traitors Projection
Brand
Date
Jan 2026
Description
BBC marks the return of The Traitors with a large-scale projection mapped onto a remote, rugged cliffside. The installation leverages the natural landscape, casting illuminated text and graphical motifs directly against the dark rock face above the water at night. Developed in collaboration between BBC Creative, Havas London, Grand Visual, and Pixel Artworks, the activation uses live-action technique and drone footage to capture the scale of the display. The piece leans into a cinematic, moody atmosphere, utilising high-contrast lighting to translate the tension of the broadcast series into an environmental format.
Style
Vertical, Cinematic, Moody
Techniques
Drone footage
Industries
Color
Pure White
Background
Mountain
Context
Advertising Campaign, Brand Film / Corporate Video
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