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Outdoor Media Association (OMA)
ProjectOUT THERE Episode 2 -- Lucinda Barlow, Uber

Outdoor Media Association (OMA) OUT THERE Episode 2 -- Lucinda Barlow, Uber 2026

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two women in cartwo women talkingwomen driving carcar interiorelectric SUV

Description

Episode 2 of Out There features Elizabeth McIntyre, CEO of OMA, driving with Lucinda Barlow, Head of International Marketing at Uber. The interview explores the power of simplicity in marketing and out-of-home advertising strategies while traveling through city streets. The discussion highlights industry perspectives from prominent marketing leadership within an electric vehicle setting.