Oscar Ouyang

Sep 2026

This fashion campaign for the collaboration between Oscar Ouyang and Pull and Bear focuses on contemporary streetwear and high-street apparel. Across a series of studio-based portraits and group shots, the project highlights layered knitwear, sequined garments, and structured tailoring. Photographer Joaquin Burgueño employs a clean, minimalist aesthetic, utilising bright studio lighting to accentuate the textures of denim, leather, and knit fabrics. Stylist Jack Collins balances sharp silhouettes with casual layering, while makeup artist Jose Carlos Gonzalez provides a polished finish to the subjects, who include models Ian Hutchins, Sofi Damzina, and Svetlana Lethelier.

Editorial, Vertical, Clean

High Street Fashion

White Seamless

Advertising Campaign