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Oscar Ouyang Oscar Ouyang S/S 27 by Sean+Seng 2026
About
The Spring/Summer 2027 campaign for designer Oscar Ouyang, captured by photographers Sean and Seng, explores romantic silhouettes and layered textures through a cinematic, documentary lens. Set against rustic brick architecture and lush garden foliage, the collection leans into an editorial aesthetic characterized by soft, natural light and a grainy film technique that elevates the intricate ruffles and structured tailoring of the garments. Art direction by Wali bridges the campaign's diverse compositions, alternating between high-contrast monochrome portraits and warm-toned, sun-drenched outdoor scenes. With fashion styling by Jack Collins, the work highlights a focus on tactile detailing, from sheer organza and sequin embellishments to practical buckled boots and contemporary hardware. The production features a cast including Ch'lita, Coco Palmer, Dexter Franc, Lily McMenamy, and Wali, with movement direction by Simon Donnellon and casting by Mollie Dendle.














