Oreo: OREO x Pokémon 'Limited Edition Cookies'
Brand
Date
Sep 2022
Description
Oreo partners with Pokémon for this animated campaign announcing a limited edition cookie collection. The project leans into a distinctive monochrome aesthetic, utilising halftone dot patterns that evoke the visuals of retro handheld gaming. Developed by agency 360i with production from Monks, the film integrates live-action techniques with motion graphics. Characters interact within environments constructed from digital Oreo cookie textures, underscored by rhythmic editing and dynamic camera movements. Framestore handled post-production and VFX, while Ponysound provided the sound design.
Style
Horizontal, Cinematic, Monochrome, Grainy
Techniques
Animation
Industries
Color
Jet Black
Pure White
Context
TVC / TV Commercial
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