Opendoor: Nest for Sale
Brand
Date
Nov 2023
Description
Opendoor navigates the transition of the empty nest phase in 'Nest for Sale,' a commercial campaign exploring the move toward downsizing. The film follows parents through the familiar backdrop of a college campus during family weekend, capturing intimate conversations about their shifting living needs. Produced by Alma, the creative direction leans into a documentary-style aesthetic. The cinematography utilizes natural light to frame campus architecture, balancing a clean visual approach with authentic, live-action storytelling.
Style
Documentary, Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Background
Education Building
Context
TVC / TV Commercial
Associated creatives
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