Opendoor: March Madness Sign
Brand
Date
Apr 2023
Description
Opendoor’s March Madness Sign campaign introduces a playful, sports-centric narrative to the real estate platforms sector. The commercial spot captures a suburban neighborhood setting where a standard yard sign is repurposed into a functioning basketball hoop. Developed by agency Venables Bell + Partners, the live-action production utilizes natural light and the warmth of golden hour to frame scenes of families engaging in outdoor play. The spot maintains a bright, residential aesthetic throughout the short-form broadcast.
Style
Horizontal, Commercial, Golden Hour
Techniques
Natural light
Industries
Color
Royal Blue
Pure White
Lemon
Background
Street
Context
TVC / TV Commercial
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