Opendoor
"Empty Nest"
Brand
Project"Empty Nest"
Date
Jan 2024
Description
Opendoor explores the transitions of homeownership in its latest commercial, 'Empty Nest.' The film follows parents navigating a college campus, engaging in candid conversations about the realities of downsizing as they enter a new phase of life. Produced by Baby Lion Media, the campaign utilizes a documentary-style approach to capture scenes of parents strolling through historic settings during parents weekend. The execution features warm color grading and natural light to frame the narrative, centered around a distinct environmental prop installation that grounds the story in the brand's real estate service.
Style
Documentary, Horizontal, Golden Hour
Techniques
Natural light
Industries
Real Estate Platforms
Background
Park
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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