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Opendoor: Break Up with Your House - Need to Leave

Brand
Opendoor
Date

Feb 2024

Description

Opendoor explores the complexities of selling a property through a fresh lens in its latest commercial, 'Break Up with Your House.' The campaign humanizes the real estate experience by personifying a suburban property as a long-term partner, utilizing an engaging text-message narrative to ground the concept in relatable homeowner emotions. The film features a two-story residence captured at dusk, using cinematic lighting to create an inviting atmosphere. By blending live-action technique with dynamic on-screen typography, the commercial positions the real estate platform as a partner in the transition process. Agency partners Alma developed the creative approach for this horizontal video advertisement.

Style

Horizontal, Commercial

Industries
Real Estate Platforms
Background

Residential Building

Context

TVC / TV Commercial

Associated creatives

Alma
AlmaAgency / Creative
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