Opendoor: Break Up with Your House - 123
Brand
Date
Feb 2024
Description
Opendoor explores the complexities of homeownership in this commercial campaign, titled 'Break Up with Your House'. The creative narrative centers on a relatable, lighthearted dialogue between a homeowner and their property, personified through a series of animated text messages. Produced by Alma, the spot utilizes live-action technique and clean, polished compositions to anchor the narrative in a realistic residential setting. By framing the transition of selling a property as a modern 'break-up,' the work addresses the real estate process with a focus on ease and direct communication.
Style
Horizontal, Commercial, Polished
Industries
Color
Pure White
Medium Grey
Background
House
Context
TVC / TV Commercial
Associated creatives
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