Logo
A man kneeling beside a tall illuminated menu sign in a dark tiled room for O/O Brewing brand identity.
Browser window showing a pink webpage layout with a central framed floral art image for O/O Brewing brand identity
Three dark glass beer bottles with white labels featuring distinct artwork aligned on a white surface against a grey wall.
Glass Erlenmeyer flask with swirling liquid, green beer bottles, and laboratory equipment on a grey surface.
Digital menu interface with yellow background displaying beer listings by O/O Brewing, designed by Lundgren+Lindqvist.
Three dark beer bottles featuring monochrome textured labels arranged upright on a dark textured fabric surface
Hand holding a dark glass beer bottle with a grey label against a dark background
Three dark glass beer bottles with white custom art labels standing on a white surface against a light grey background.
Three brown glass beer bottles with white labels featuring typography and graphic artwork standing on a white surface against a grey backdrop
Three dark green glass beer bottles with minimalist white labels stand in a row against a plain grey seamless studio backdrop.
Two O/O Brewing beer bottles standing next to a tipped glass filled with speckled quail eggs and spilled yolk
Dark still life with a bottle topped by a lit candle, a human skull, dice, books, fish, and a dark wooden case.
A man kneeling beside a tall illuminated menu sign in a dark tiled room for O/O Brewing brand identity.
Browser window showing a pink webpage layout with a central framed floral art image for O/O Brewing brand identity
Three dark glass beer bottles with white labels featuring distinct artwork aligned on a white surface against a grey wall.

O/O Brewing Brand Identity 2017

About

The brand identity for O/O Brewing serves as a masterclass in balance, successfully navigating the intersection of industrial grit and refined minimalist design within the competitive landscape of the craft beer industry. Through a comprehensive suite of creative assets, the project establishes a cohesive visual language that feels as comfortable in a laboratory as it does in a darkened, atmospheric tavern. Lundgren+Lindqvist orchestrates this identity by juxtaposing clinical, high-contrast studio strobe product photography with moody, chiaroscuro-inspired editorial vignettes. Whether through the clean, grid-based logic of their UI illustration layouts or the artistic depth of vanitas-style still life compositions, the work consistently elevates the bottle itself as a canvas for graphic experimentation. The brand identity thrives on these contradictions, utilizing double exposure techniques and precise sans-serif typography to anchor its avant-garde packaging against a backdrop of technical brewing specifications. By blending vibrant color-blocked sections with muted, dark-toned textures, the agency has crafted a versatile aesthetic that honors the raw, craft nature of the product while maintaining a strictly professional, high-end presentation. This project demonstrates how a thoughtful, conceptually driven identity can transform traditional beverage packaging into a curated, multi-dimensional experience that resonates with both the palate and the eye of the modern consumer.

Brand

O/O Brewing

Credits

Lundgren+Lindqvist
Graphic Design

Industries

Alcoholic Beverages

Styles

HorizontalCommercialClean
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