O/O Brewing

Dec 2017

The brand identity for O/O Brewing serves as a masterclass in balance, successfully navigating the intersection of industrial grit and refined minimalist design within the competitive landscape of the craft beer industry. Through a comprehensive suite of creative assets, the project establishes a cohesive visual language that feels as comfortable in a laboratory as it does in a darkened, atmospheric tavern. Lundgren+Lindqvist orchestrates this identity by juxtaposing clinical, high-contrast studio strobe product photography with moody, chiaroscuro-inspired editorial vignettes. Whether through the clean, grid-based logic of their UI illustration layouts or the artistic depth of vanitas-style still life compositions, the work consistently elevates the bottle itself as a canvas for graphic experimentation. The brand identity thrives on these contradictions, utilizing double exposure techniques and precise sans-serif typography to anchor its avant-garde packaging against a backdrop of technical brewing specifications. By blending vibrant color-blocked sections with muted, dark-toned textures, the agency has crafted a versatile aesthetic that honors the raw, craft nature of the product while maintaining a strictly professional, high-end presentation. This project demonstrates how a thoughtful, conceptually driven identity can transform traditional beverage packaging into a curated, multi-dimensional experience that resonates with both the palate and the eye of the modern consumer.

Commercial, Commercial

Studio strobe, Studio strobe

Alcoholic Beverages, Food & Beverage, Food & Beverage