Uber: Once Upon a Ride
Brand
Date
Oct 2026
Description
Uber presents 'Once Upon a Ride,' a digital animated video exploring themes of urban connectivity in San Francisco. The narrative follows two individuals as their daily routes converge, brought to life through minimalist vector illustrations and clean graphic styling. Produced for a commercial audience, the project leans into a retro aesthetic with a flat colour palette defined by bold reds, blues, and neutral tones. The execution utilises 2D animation techniques to establish a rhythmic, character-driven story. Sound design for the project was provided by Swell Sound.
Style
Vertical, Commercial, Graphic, Retro
Techniques
Animation, Vector
Industries
Color
Crimson
Navy
Cream
Context
Brand Film / Corporate Video
Associated creatives
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