Samsung: On the Fence, Grass is Greener
Brand
Date
Oct 2026
Description
Samsung’s On the Fence, Grass is Greener campaign for the consumer electronics sector highlights the brand’s latest smartphone features through a series of conversational exchanges. Set within a lush garden, the narrative focuses on the interaction between characters as they navigate a relaxed, dialogue-driven environment. Technically, the commercial relies on live-action technique and utilizes natural outdoor light to maintain a warm aesthetic throughout the scenes. The production emphasizes the vivid contrast between the dense green foliage and the product, with sound design provided by Swell Sound.
Style
Horizontal, Commercial, Warm
Industries
Color
Hot Pink
Denim
Beige
Background
Garden
Context
TVC / TV Commercial
Associated creatives
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