Omy: Brand Identity

Feb 2024

This brand identity project for skincare label Omy centers on a clinical, minimalist aesthetic that emphasizes transparency and modular product design. The visual system, developed by Wedge with photography by Lian Benoit, utilizes a strict black-on-white typographic palette punctuated by subtle color-coded labels to delineate various serum and cream formulations. The execution bridges commercial product photography and editorial portraiture, utilizing soft, natural light to highlight realistic skin textures. Graphic elements, including die-cut lines and vector overlays, are integrated directly into the brand collateral, suggesting a process-oriented design approach. The identity is further expressed through motion graphics, featuring smooth vector animations and 3D renders that articulate the brand’s technical precision and varied packaging formats.

Commercial, Clean, Horizontal