Ollie presents 'Feed the Obsession - Mom Mode,' a commercial campaign centered on the daily routines of pet owners. The film showcases a domestic kitchen setting where a woman organizes pet supplies and interacts with a French bulldog, emphasizing a narrative of care within a home environment.
Produced by SOFTSPOT* with agency creative from nice&frank, the project utilizes warm interior lighting to define the space. Post-production and VFX were handled by Niccolò Montanari, while sound and music were provided by Wave Studios NY and editorial work by Cabin Edit. The production leverages live-action techniques to document the domestic interaction.