Ollie explores the connection between pet owners and their companions in the 'Feed the Obsession' campaign. This commercial film highlights the routine of meal preparation within a residential kitchen, framing fresh, refrigerated pet food as a central component of daily domestic life.
Produced by SOFTSPOT* with agency nice&frank, the narrative shifts between indoor settings and outdoor moments. The execution relies on warm lighting and clean, live-action techniques to emphasize a domestic atmosphere, supported by sound design from Wave Studios NY and post-production work by Niccolò Montanari and Cabin Edit.