Ollie: Feed the Obsession - First Love
Brand
Date
Mar 2026
Description
Ollie explores the connection between pet owners and their companions in the 'Feed the Obsession' campaign. This commercial film highlights the routine of meal preparation within a residential kitchen, framing fresh, refrigerated pet food as a central component of daily domestic life. Produced by SOFTSPOT* with agency nice&frank, the narrative shifts between indoor settings and outdoor moments. The execution relies on warm lighting and clean, live-action techniques to emphasize a domestic atmosphere, supported by sound design from Wave Studios NY and post-production work by Niccolò Montanari and Cabin Edit.
Style
Horizontal, Commercial, Warm, Clean
Industries
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
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