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Ollie: Feed the Obsession - Healthy Boys

Brand
Ollie
Date

Mar 2026

Description

Ollie’s 'Feed the Obsession' campaign explores the active, playful bond between owners and their dogs through a lighthearted lens. The commercial video highlights the synchronization of a man and his pet as they navigate daily life, from shared fitness routines to meal preparation. Produced by SOFTSPOT*, the project features creative direction from the team at nice&frank. The execution leans into a warm color grade and energetic pacing, utilizing slow motion to capture candid moments of connection. The final edit, supported by sound design from Wave Studios NY and post-production by Niccolò Montanari, delivers a dynamic look at the CPG brand’s lifestyle positioning.

Style

Humorous, Horizontal, Commercial, Action, Warm

Techniques

Slow motion

Industries
CPG / Packaged Food
Color
Jet Black
Pure White
Background

Street

Context

TVC / TV Commercial

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