OEFY
Total Overthink of the Head
Brand
ProjectTotal Overthink of the Head
Date
Mar 2026
Description
OEFY’s music video project, Total Overthink of the Head, presents a series of whimsical, live-action sequences. The narrative traverses diverse environments, moving from the abstraction of horse hooves on piano keys to the grounded reality of a classroom, featuring character-driven vignettes like a student in a laboratory setting. Developed alongside BBDO Chicago, the production leverages natural lighting and editorial pacing to explore themes of introspection. Technical contributions include post-production VFX by JAMM and a musical score composed by William McVay, with production services provided by O Positive.
Style
Documentary, Humorous, Horizontal, Clean
Techniques
VFX / visual effects
Industries
Streaming Platforms
Color
Pure White
Jet Black
Background
Office
Context
Music Video
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