OEFY: Total Overthink of the Head
Brand
Date
Mar 2026
Description
OEFY explores youthful introspection in this music video, 'Total Overthink of the Head.' The narrative bridges whimsical scenarios—ranging from horse hooves at a piano to dense classroom study sessions—through a mix of live-action technique and precise VFX/visual effects. Developed alongside creative agency BBDO Chicago, the production features a clean aesthetic driven by natural lighting and editorial pacing. The project underscores a documentary-leaning approach to humor within the streaming and entertainment space, supported by music composition from William McVay and post-production work from JAMM.
Style
Documentary, Humorous, Horizontal, Clean
Techniques
VFX / visual effects
Industries
Color
Pure White
Jet Black
Background
Office
Context
Music Video
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