Oakley: Sub Zero: MUZM

Jun 2022

Oakley revisits its design heritage with this campaign for the Sub Zero: MUZM eyewear collection. The piece leans into a futuristic aesthetic, contrasting vintage archival footage with modern product shots of the re-released frames. Shot in a minimalist studio, the film features a refined, high-tech visual language that emphasizes the evolution of the brand’s signature silhouette. Produced by Stept Studios, the narrative uses rapid cuts and desaturated color grading to frame the eyewear as an exercise in industrial design. Post-production and VFX were managed by LOCKT, integrating archival elements into the final edit to bridge the gap between historical design and contemporary product presentation.

Horizontal, Cinematic, Desaturated, Clean

White Seamless

TVC / TV Commercial