Oakley Sub Zero: MUZM 2022

Description

This video advertisement for Oakley titled Sub Zero: MUZM showcases the brand's iconic eyewear with a cinematic and editorial approach. The piece opens with striking macro imagery of a human eye before transitioning to vintage archive screens and sleek product shots of futuristic sunglasses resting on an illuminated platform. A blonde woman wearing dark sunglasses and a cutout teal top appears in profile within a minimalist studio environment, embodying the futuristic aesthetic of the release. The visual pacing moves through retrospective years, highlighting the evolution of the design through stylized archival displays and rapid cuts. Produced by Stept Studios with post-production and VFX by LOCKT, the video combines high-tech framing with clean, desaturated color grading.