Oakley: "Prism"
Brand
Date
Jan 2023
Description
This commercial campaign for Oakley showcases the brand's Prism lens technology through a high-energy urban activation. The film utilizes a mix of drone footage and cinematic live-action sequences to capture the intensity of a Times Square crowd interacting with digital displays and their own mobile devices. The project was developed in collaboration with Game Seven, focusing on the intersection of consumer technology and eyewear performance. The narrative shifts from expansive wide shots of the environment to intimate close-ups of participants experiencing the optical clarity of the Prism range.
Style
Horizontal, Action, Cinematic
Techniques
Drone footage
Industries
Background
Public Square
Context
TVC / TV Commercial
Associated creatives
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