Oakley

Jul 2024

Oakley’s Paris 2024 Olympics Collection campaign presents a sophisticated synthesis of high-performance sportswear and graphic editorial portraiture. Shot by photographer Yuma Migliaccio under the creative direction of Fedra Malara, the project utilizes high-key studio lighting and minimalist composition to emphasize the precision engineering of technical fabrics and athletic eyewear. Fashion styling by Alessia Vanini highlights the collection's functional construction through detailed macro shots and color-blocked layers. The campaign leans into a visual narrative that alternates between stark, clean-lined product imagery and abstract, atmospheric textures, resulting in a bold commercial aesthetic that underscores the brand’s focus on performance precision.

Horizontal, Commercial, Clean

Sportswear

Olympics

White Seamless

Advertising Campaign