Oakley: Oakley Olympics Collection - Paris 2024

Jul 2024

The Oakley Olympics Collection Paris 2024 campaign highlights the intersection of high-performance sportswear and precision engineering. Photographed by Yuma Migliaccio, the campaign utilises a distinct split-composition diptych technique that contrasts crisp, high-key studio portraits with abstract, dark-toned textures of water and light. Creative direction by Fedra Malara defines a sharp, minimalist aesthetic that leans into graphic color-blocking and technical fabric construction. Fashion styling by Alessia Vanini centres on functional details, from drawstrings and grommets to ergonomic mesh panels and iridescent eyewear. Casting directed by Simone Bart Rocchietti, with additional production contributions from Erisson Musella, rounds out the visual identity. The project captures an athletic narrative through a combination of clean studio lighting and dramatic chiaroscuro, placing the focus on the technical execution of apparel designed for the Paris 2024 Games.

Horizontal, Commercial, Clean

Olympics

White Seamless

Advertising Campaign