Oakley Oakley Olympics Collection - Paris 2024 2024

Description

Shot by photographer Yuma Migliaccio for the Oakley Olympics Collection - Paris 2024, this split visual composition juxtaposes technical performance sportswear with rising aquatic bubbles. On the left, an athlete's upper back is framed wearing a paneled athletic garment crafted with white breathable mesh, light blue stretch fabric, royal blue accents, and an ergonomic cutout. On the right, crystal-clear water bubbles are frozen mid-ascent against a solid black backdrop, creating a high-contrast study in athletic texture and hydrodynamic movement. Creative direction by Fedra Malara with styling by Alessia Vanini.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

High-speed / freeze

Industries

Sportswear

Event

Olympics

Color

Context

Advertising Campaign