Oakley: AKQA - Oakley 'One Love'
Brand
Date
Aug 2020
Description
Oakley’s 'One Love' campaign, created by agency AKQA US, explores the intersection of high-performance athletics and urban culture. The spot moves through a series of environments ranging from coastal mountain roads and rugged climbing routes to metropolitan skateparks. Produced in collaboration with Division and Machine Molle, the project utilizes rapid-cut live-action footage and drone footage to maintain a high-energy pace. The cinematic visual language emphasizes natural, desaturated tones alongside dramatic sun flares, focusing on the movement of athletes across diverse outdoor and urban landscapes.
Style
Horizontal, Action, Cinematic
Techniques
Drone footage
Industries
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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