OAK: Kill Hungry Thirsty Dead
Brand
Date
Dec 2024
Description
OAK presents its latest commercial, 'Kill Hungry Thirsty Dead,' a straightforward promotional piece captured in a live-action setting. The campaign features a dialogue-driven narrative focused on the brand's core offering, delivered against a desaturated, small-town backdrop. The project was developed by agency partners Droga5 ANZ, part of Accenture Song. The creative execution emphasizes a minimalist approach, utilizing natural exterior light to maintain a grounded aesthetic for the beverage brand.
Style
Horizontal, Commercial, Desaturated
Industries
Color
Pure White
Background
Street
Context
TVC / TV Commercial
Associated creatives
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