NYU Langone Health: Home
Brand
Date
Jan 2024
Description
NYU Langone Health presents 'Home', a documentary-style commercial highlighting the facility's pediatric cardiac care unit. The film centers on the patient-practitioner relationship, moving from quiet, intimate moments of infant recovery to the collaborative efforts of surgical teams. Produced by the team at Deloitte Digital, the spot employs natural light and a cinematic visual language to bridge the emotional experience of a family with the technical environment of the operating theater. The project leans into a soft focus aesthetic to underscore the themes of compassion and clinical care.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Color
Pure White
Charcoal
Background
Hotel Room
Context
Brand Film / Corporate Video
Associated creatives
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