NYCFC: Ready To Rise
Brand
Date
Jan 2025
Description
NYCFC presents 'Ready To Rise,' a commercial campaign centered on the athletic journey of soccer players across New York City. The project captures the dedication behind the sport through sequences filmed in diverse urban environments, from subway platforms and rooftops to residential settings. Produced by Milk Money, the film utilizes cinematic lighting and natural light to balance raw, gritty textures with polished production values. The narrative focuses on the rhythm of training drills and the physicality of the sport, maintaining a high-energy, action-oriented aesthetic throughout.
Style
Horizontal, Commercial, Action, Cinematic, Gritty
Techniques
Natural light
Industries
Color
Navy
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
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