NYCFC
Ready To Rise
Brand
ProjectReady To Rise
Date
Jan 2025
Description
NYCFC’s 'Ready To Rise' commercial campaign highlights the intense training regimen of athletes across the urban landscape of New York. The film transitions between subway platforms, rooftops, and city alleys, capturing players in moments of physical exertion and focus. Produced by Milk Money, the project utilizes cinematic and live-action techniques to contrast gritty urban textures with high-contrast lighting. The narrative focuses on the rhythm of athletic dedication, set against both natural light and controlled environmental conditions.
Style
Horizontal, Commercial, Action, Cinematic, Gritty
Techniques
Natural light
Industries
Soccer
Color
Navy
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
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