Nurvv
TVC Sept '21
Brand
ProjectTVC Sept '21
Date
Jan 2025
Description
Nurvv’s September 2021 television commercial highlights the brand's smart running insoles, detailing the tracking technology designed to assist with injury prevention and performance monitoring. The production, developed by AdSmart from Sky, focuses on the integration of wearable sensors into everyday training gear. The spot utilizes live-action technique to capture athletes in both outdoor urban environments and indoor treadmill settings. Visual overlays demonstrate the app’s capacity to display real-time metrics, including pronation and footstrike data, while natural light emphasizes the utility and clean aesthetic of the product's hardware.
Style
Horizontal, Commercial, Action, Clean
Techniques
Natural light
Industries
Fitness
Color
Jet Black
Crimson
Pure White
Background
Street
Context
TVC / TV Commercial
Associated creatives
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