Nurvv: TVC Sept '21
Brand
Date
Jan 2025
Description
Nurvv showcases its sensor-equipped smart insoles in this commercial, highlighting the integration of performance-tracking technology into everyday running routines. The film tracks athletes across urban environments and treadmill sessions, illustrating the transition from physical movement to real-time data analysis. Creative agency AdSmart from Sky directs the production, utilizing live-action footage and integrated graphic overlays. The work emphasises the functionality of the brand's tracking software, displaying key metrics like pronation and footstrike directly through a companion app interface.
Style
Horizontal, Commercial, Action, Clean
Techniques
Natural light
Industries
Color
Jet Black
Crimson
Pure White
Background
Street
Context
TVC / TV Commercial
Associated creatives
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