Numéro Switzerland: Thinking about you

Jul 2025

Thinking about you is a fashion editorial series for Numéro Switzerland, captured by photographer Jose Martínez. The project leans into a minimalist aesthetic, featuring a series of portraits that emphasize clean lines and a restrained, contemporary palette. The series stars model Ann Pavlova, utilizing soft natural light to highlight the tailoring of various garments, ranging from structured blazers and delicate ruffled blouses to casual, relaxed denim looks. Set against neutral white and grey studio backgrounds, the imagery adopts a clean, editorial approach to modern styling. Techniques include both monochrome compositions and an analogue / film sensibility, maintaining a consistent focus on texture and form.

Editorial, Vertical, Clean

Natural light

White Seamless

Editorial