Numéro Switzerland

Jul 2026

In A Floating Day, a striking editorial feature for Numéro Switzerland, creative director Manman Mira and photographer Haoyu Jin explore the tension between high-fashion refinement and the mundane realities of the urban landscape. By positioning models like Akolde Meen against the stark, textured backdrops of weathered stucco walls, concrete curbs, and industrial metal gates, the project crafts a narrative that feels both surreal and grounded in everyday experience. The visual language leans into a deliberate, documentary-style minimalism, where structured luxury tailoring—ranging from oversized fur coats to sharp, double-breasted jackets—is juxtaposed with humble, everyday items such as garden vegetables, toy cars, and snack bags. Throughout the series, the use of soft natural light emphasizes the tactile quality of the fabrics and the varied surfaces of the city. This editorial project avoids traditional glamour, opting instead for a cool, composed posture that invites the viewer to look closer at the quiet interplay between the organic and the synthetic. By balancing formal portraiture with lifestyle observations, the team creates a coherent, artistic vision that elevates the casual, turning the overlooked corners of a city into a curated stage for modern, high-end fashion.

Editorial, Portrait, Lifestyle

Natural light

Luxury Fashion Houses, Fashion