Haavind’s brand identity project establishes a visual system centered on clean typography and a versatile palette of dark tones and muted pastels. The multidisciplinary execution integrates graphic design by Neue with custom illustration from Dominic Kesterton and photography by Sara Angelica Spilling.
The project encompasses a range of touchpoints, from corporate stationery and signage to digital templates and web layouts. High-contrast compositions and geometric illustrations define the print materials, while motion graphics and 3D render/CGI elements extend the brand's reach across digital channels. The overall aesthetic leans into minimalist design principles and natural light, balancing professional clarity with artistic, vector-based visuals.
