Norma Kamali

Dec 2024

The Norma Kamali Pre-Fall 2025 lookbook presents a high-key visual study of the collection through a series of dynamic, composite studio portraits. Captured by photographer Michael Goldman, the editorial series utilizes multiple exposures and layered imagery to showcase the movement and intricate construction of the garments against a minimal, clean white background. Featuring models Tali Bulycheva and Jace Higgins, the campaign leans into a distinct retro aesthetic, defined by voluminous waves and vibrant red hair styling. Makeup artist Sil Bruinsma complements the vintage-inspired wardrobe—which ranges from monochromatic crochet sets and leopard prints to tailored plaid ensembles—with polished, clean beauty. The project highlights the collection's textural variety and graphic patterns through rhythmic, repetitive posing sequences.

Editorial, Vertical, Clean

Designer Fashion

White Seamless

Lookbook