Nissan: Cannes Lions Nanocars
Brand
Date
Jun 2025
Description
Nissan marks its presence at the Cannes Lions festival with this promotional feature, documenting the rollout of a compact electric vehicle. The footage tracks the car along coastal routes, pairing the automotive focus with an energetic, candid presentation style. Produced by Proud Robinson + Partners, the film leans into a documentary aesthetic. It captures the vehicle through the use of natural light and live-action techniques, highlighting custom branding details against the backdrop of the seaside festival environment.
Style
Documentary, Vertical, Warm, Clean
Techniques
Natural light
Industries
Color
Crimson
Sage
Background
Street
Context
Advertising Campaign
Associated creatives
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