Ninja
Brand Identity
Brand
ProjectBrand Identity
Date
May 2022
Description
Ninja’s brand identity project establishes a visual language centered on high-contrast palettes and bold typography. The identity leans into a vibrant cyan-blue and monochrome scheme, utilizing clean motion graphics and kinetic text sequences to create a fast-paced, modern promotional aesthetic across digital and physical touchpoints. EAT led the graphic design, which features prominently on urban murals, apparel, and signage. The visual system integrates geometric logo marks with portraiture and lifestyle imagery, captured in natural light settings to ground the brand. Sopa Digital handled the motion work for the brand's video assets, while Marley Muirhead provided the project's copywriting.
Style
Commercial, Vertical
Color
Pure White
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