The brand identity for Ninja introduces a visual system built on bold typography, high-contrast color palettes, and kinetic motion. The project balances technical graphic design with lifestyle photography to establish a presence across both digital and physical touchpoints, including outdoor murals and out-of-home advertising.
EAT led the graphic design, which features a geometric logo and sans-serif type, while Sopa Digital developed the motion graphics to create high-impact, fast-paced video sequences. Marley Muirhead contributed the copywriting that appears throughout the campaign assets. The aesthetic leans into a minimalist, saturated look, utilizing natural light and clean compositions to connect the brand with its gaming and pop-culture roots.
