Ninja Brand Identity 2022

Description

This image showcases part of the brand identity project for Ninja, featuring a person dressed in a white t-shirt and white trousers, standing outdoors next to structured concrete architectural elements. The individual holds a large white tote bag prominently marked with bold black typography reading the brand name. The composition uses dramatic natural side-lighting, casting sharp diagonal shadows across the concrete surfaces and the subject. The outfit is completed with dark sneakers featuring white soles and matching white socks. The project was created with contributions from EAT for Graphic Design, Sopa Digital for Motion, and Marley Muirhead for Copywriting.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Color

Background

Concrete Texture

Context

Advertising Campaign