Nike
Yes Man
Brand
ProjectYes Man
Date
May 2026
Description
Nike’s Yes Man campaign introduces an unconventional approach to sportswear, centering on a dialogue between musician Drake and athlete Kevin Durant. The film, directed by Director X, centres on a locker room interaction that highlights a hybrid sneaker design merging athletic performance with western-inspired aesthetics. Captured with a cinematic, moody visual tone, the project utilizes live-action techniques to emphasize the raw textures of the set and the footwear. Costume design by Keith Wager rounds out the visual composition of the film, which was produced by Missing Pieces.
Style
Horizontal, Cinematic, Moody, Raw
Industries
Sportswear
Color
Forest Green
Denim
Pure White
Background
Garage
Context
TVC / TV Commercial
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