Nike: Yes Man
Brand
Date
May 2026
Description
Nike’s Yes Man campaign features a high-profile exchange between musician Drake and athlete Kevin Durant. Directed by Director X, the spot captures an interaction within a wood-lined locker room, focusing on a hybrid footwear design that merges athletic sneakers with cowboy boot construction. The production, supported by Missing Pieces, leans into a cinematic aesthetic. Through raw, live-action techniques and moody lighting, the work highlights the textures of the footwear and the environment, emphasizing the collaborative energy between the featured talent.
Style
Horizontal, Cinematic, Moody, Raw
Industries
Color
Forest Green
Denim
Pure White
Background
Garage
Context
TVC / TV Commercial
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