Jacquemus x Nike: Moon Shoe

Aug 2025

The Moon Shoe campaign by Jacquemus x Nike explores the intersection of high-fashion sensibility and classic athletic performance. Captured by photographer Oliver Hadlee Pearch, the project oscillates between intimate, sculptural studio portraiture and candid, movement-driven scenes set in sunlit suburban environments and traditional dance studios. Styling by Jay Massacret emphasizes a layered, textured approach to sportswear, pairing technical fabrics with precise silhouettes, while hair styling by Christine Nelli maintains a polished, athletic aesthetic throughout. The visual language favors a blend of high-contrast monochrome studio shots and warm, natural light compositions that highlight the collection’s tactile details and form.

Editorial, Vertical

Advertising Campaign