Jacquemus x Nike
Moon Shoe
Aug 2025
The Jacquemus x Nike Moon Shoe campaign presents a versatile visual narrative, moving between the controlled geometry of a studio and the candid atmosphere of suburban life. The project leans into a minimalist editorial aesthetic, defined by its oscillation between high-contrast monochrome studio portraits and warm-toned, natural light sequences captured in dance studios and residential settings. Photographer Oliver Hadlee Pearch centers the work on athletic form, utilizing soft, directional lighting to highlight the collaboration's fusion of technical sportswear and elevated design. The imagery features styling by Jay Massacret and hair styling by Christine Nelli, emphasizing clean textures and layered ensembles that underscore the partnership's focus on movement and performance. By alternating between structured studio poses and spontaneous motion on asphalt streets, the campaign frames the collection as both sculptural and functional.
Editorial, Vertical
Sportswear
Advertising Campaign
