Night Shift

Dec 2023

The brand identity for Night Shift centers on a fusion of retro-inflected typography and minimalist vector illustration. Designed by Labeling Theory, the visual system leans into an atmospheric, celestial motif that anchors the project across digital and physical touchpoints. The interface design utilizes a restrained color palette, pairing deep blues, olive greens, and vibrant accents to distinguish the product line. Graphic elements such as sun motifs, stars, and botanical line art are applied consistently across web layouts and packaging, creating a cohesive visual language that remains legible and clean. Technically, the project emphasizes structured typography, featuring PP Fragment Serif and PP Fragment Sans to build out a distinct aesthetic. The result is a comprehensive identity that balances functional digital UI with stylized, mood-driven print assets.

Horizontal, Commercial

Vector, Typography