Night Shift Brand Identity 2023
Associated creatives
Tags
Description
Graphic design and brand identity for Night Shift featuring three vertical packaging layouts displayed side by side against a dark background. Each design utilizes a bold, solid colour block background with a contrasting arched frame enclosing minimalist vector illustrations. The left panel features a green background with a yellow arch displaying a hand holding foliage and the text Acapulco Gold. The middle panel shows a red-orange background with a dark blue arch framing a crescent moon face with stars and Blue Dream lettering. The right panel presents a blue background with a cream-coloured arch containing a ship anchor entwined with ribbon and Durban Poison text. Bold capitalised typography bearing the brand name Night Shift anchors the bottom of each panel alongside supplementary regulatory text.
Style
Vertical, Commercial, Graphic, Retro
Techniques
Typography, Vector
Context
Advertising Campaign