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Three vertical product packaging designs for Night Shift with colourful arched graphics against a dark background

Night Shift Brand Identity 2023

About

Graphic design and brand identity for Night Shift featuring three vertical packaging layouts displayed side by side against a dark background. Each design utilizes a bold, solid colour block background with a contrasting arched frame enclosing minimalist vector illustrations. The left panel features a green background with a yellow arch displaying a hand holding foliage and the text Acapulco Gold. The middle panel shows a red-orange background with a dark blue arch framing a crescent moon face with stars and Blue Dream lettering. The right panel presents a blue background with a cream-coloured arch containing a ship anchor entwined with ribbon and Durban Poison text. Bold capitalised typography bearing the brand name Night Shift anchors the bottom of each panel alongside supplementary regulatory text.

Brand

Night Shift

Project

Night Shift Brand Identity 2023

Keywords

product packaging designpackaging designproduct packagingbrand identitypackaging labelsgraphic design

Credits

Labeling Theory
Graphic Design

Styles

VerticalCommercialGraphicRetro

Techniques

TypographyVector

Context

Advertising Campaign
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