Night Shift Brand Identity 2023

Description

Graphic design and brand identity for Night Shift featuring three vertical packaging layouts displayed side by side against a dark background. Each design utilizes a bold, solid colour block background with a contrasting arched frame enclosing minimalist vector illustrations. The left panel features a green background with a yellow arch displaying a hand holding foliage and the text Acapulco Gold. The middle panel shows a red-orange background with a dark blue arch framing a crescent moon face with stars and Blue Dream lettering. The right panel presents a blue background with a cream-coloured arch containing a ship anchor entwined with ribbon and Durban Poison text. Bold capitalised typography bearing the brand name Night Shift anchors the bottom of each panel alongside supplementary regulatory text.