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BrandNight Shift
ProjectBrand Identity
Brand identity guide featuring green background, yellow serif typography, and a colour palette swatch sample.

Night Shift Brand Identity 2023

Associated creatives

Labeling Theory
Labeling TheoryGraphic Design

Tags

brand identity designbrand identitytypography designcolour palettecolour swatchesfont specimen

Description

Brand identity design for Night Shift featuring bold yellow serif typography set against a solid olive green background on the left. The right side displays a structured colour palette with vertical swatches in cream, yellow, orange, green, blue, and black. Below the swatches, two font specimen blocks showcase PP Fragment Serif and PP Fragment Sans letterforms.

Style

Horizontal, Commercial, Graphic

Techniques

Typography, Vector

Color

Mustard (50%)
Forest Green (50%)

Background

Solid Colour

Context

Brand Film / Corporate Video