Niccolò Pasqualetti

May 2025

Niccolò Pasqualetti’s brand identity project establishes a refined visual language for the fashion label through a blend of editorial photography and minimalist graphic design. The work centers on tactile surfaces, utilizing grainy analogue film textures and high-contrast monochrome tones to highlight the sculptural forms of the brand’s apparel, accessories, and jewellery. Atelier Dyakova led the graphic design, creating a cohesive system that pairs precise typography with embossed monogram details and textured paper materials. The identity is further expressed through a series of product studies and editorial lookbooks, captured by photographer Diane Betties. These visuals lean into a clean, understated aesthetic that prioritizes organic shapes and material details, from the weave of clothing labels to the structural contours of the collection.

Horizontal, Commercial, Clean, Minimalist

Designer Fashion