Niccolò Pasqualetti: Brand Identity

May 2025

Niccolò Pasqualetti’s brand identity project establishes a refined visual language for the fashion label through a blend of editorial photography and precise, minimalist graphic design. The work, realized in collaboration with Atelier Dyakova, emphasizes tactile textures and organic forms, spanning everything from printed lookbooks to product packaging. Photography by Diane Betties grounds the identity in a high-contrast, often monochrome aesthetic. Using analogue film techniques and grainy textures, the imagery captures sculptural garments and abstract elements alongside clean, typography-led arrangements that highlight embossed branding and woven labels. The result is a cohesive presentation that translates high-end design principles into a versatile, contemporary system.

Horizontal, Commercial, Clean, Minimalist