Madame Germany

Voilà L'Été!

Brand

Madame Germany

ProjectVoilà L'Été!

Date

Jun 2025

Description

Madame Germany’s Voilà L'Été! is a fashion editorial series that captures the essence of summer along a rugged, sun-drenched coastline. The project leans into a serene outdoor aesthetic, utilizing natural light and an analogue film technique to frame its subjects against weathered concrete piers and rocky cliff faces. The imagery emphasizes tactile details, from layered knitwear to sleek beachwear, against a backdrop of calm coastal waters. Photographer Diane Betties leads the visual direction, working alongside fashion editor and stylist Carmen Färber. The editorial features model Emily Viviane, with hair and makeup artistry provided by Aurelia Liansberg.

Style

Editorial, Vertical, Warm

Techniques

Natural light, Analogue / film

Industries

Luxury Fashion Houses

Background

Rocky Coast

Context

Editorial