Ngāi Tahu: It's Whānau
Brand
Date
Feb 2025
Description
The Ngāi Tahu project, It's Whānau, presents a series of intimate, multigenerational scenes that explore themes of family connection and community. Through a lifestyle-focused lens, the film captures quiet moments in the home, such as traditional weaving, alongside outdoor sequences at local markets. Produced by Supernormal and Mahi Tahi, the project utilizes a documentary approach to document interpersonal interactions. The visual execution relies on natural light to maintain a warm aesthetic, bridging domestic life with broader community experiences.
Style
Documentary, Lifestyle, Vertical, Warm
Techniques
Natural light
Color
Beige
Jet Black
Crimson
Background
Living Room
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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