Ngāi Tahu
It's Whānau
Brand
ProjectIt's Whānau
Date
Feb 2025
Description
Ngāi Tahu explores themes of connection and lineage in the commercial project, It’s Whānau. The film captures multigenerational dynamics, weaving together scenes of domestic life and community engagement to illustrate the strength of family ties. The production employs a documentary-style approach, favoring natural light and live-action techniques to build an inviting atmosphere. Creative direction and production were led by Mahi Tahi and Supernormal, the latter of whom also managed post-production and VFX.
Style
Documentary, Lifestyle, Vertical, Warm
Techniques
Natural light
Color
Beige
Jet Black
Crimson
Background
Living Room
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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