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NFL: Run With It Behind the Scenes - Women Changing the Game

Brand

Date

Feb 2023

Description

This behind-the-scenes look at the NFL campaign 'Run With It: Women Changing the Game' documents the production process through candid interviews and on-location footage. Featuring figures from sports broadcasting and athletics, including Erin Andrews and Billie Jean King, the project captures activity on stadium sidelines and local streets. The production utilizes a documentary-style approach, characterized by natural light and golden hour cinematography. This project was developed with creative contributions from 72andSunny LA and production services from Hungry Man US, with post-production and sound design handled by Rock Paper Scissors, Company 3 LA, Parliament, and Lime Studios.

Style

Documentary, Horizontal, Golden Hour

Techniques

Natural light

Industries

Football (American)

Context

Brand Film / Corporate Video