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NFL: 'Run With It' Behind the Scenes

Brand
Date

Feb 2023

Description

The NFL's 'Run With It' campaign takes a transparent turn in this behind-the-scenes documentary piece, offering a glimpse into the production infrastructure of the brand's latest creative effort. The film captures the collaborative energy on set, highlighting directional oversight and the integration of athletes and internet personalities within a high-stakes production environment. Executed through a live-action technique, the footage documents a range of studio and outdoor locations. By focusing on candid interactions and production setups, the piece leans into a clean, observational style supported by natural light to frame the scale of the shoot.

Style

Documentary, Horizontal, Clean

Techniques

Natural light

Context

Brand Film / Corporate Video

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