NFL: 'Run With It' Behind the Scenes
Brand
Date
Feb 2023
Description
The NFL's 'Run With It' campaign takes a transparent turn in this behind-the-scenes documentary piece, offering a glimpse into the production infrastructure of the brand's latest creative effort. The film captures the collaborative energy on set, highlighting directional oversight and the integration of athletes and internet personalities within a high-stakes production environment. Executed through a live-action technique, the footage documents a range of studio and outdoor locations. By focusing on candid interactions and production setups, the piece leans into a clean, observational style supported by natural light to frame the scale of the shoot.
Style
Documentary, Horizontal, Clean
Techniques
Natural light
Industries
Context
Brand Film / Corporate Video
Associated creatives
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